What is Event Marketing and Why Is It Important for Growing Your Business?

Event Marketing

January 4, 2024

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A boutique event marketing strategy consultancy that inspires, advises, and guides creative entrepreneurs to create their own events and experiences, cultivate a memorable impact with their work and art, and build their brand. 
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Look, I know you’re not new to entrepreneurship, but sometimes when you delve deeply into something, you lose track of the finer details of marketing strategy.

Next thing you know, you’re too overwhelmed to ask for advice.

Don’t worry, that’s what this article and I are for.

I will explain event marketing and why you need to know all about it to succeed in growing your business.

What is Event Marketing?

At its most basic, event marketing is leveraging live experiences like workshops, conferences, branded events, and parties to achieve marketing and business goals.

Let’s add a bit more depth—It’s all about creating meaningful engagement and connections through in-person gatherings and interactions. 

As digital as everything has become, we humans still thrive when we connect with each other face to face. 

The truth is, nothing can compare to a live connection.

So, for experts and entrepreneurs, it integrates experiential marketing into the overall marketing strategy to drive sales, word-of-mouth promotion, and brand awareness.

And if you’re new to it, you’ll get the hang of it quickly!

Grab my free Event Marketing Plan Blueprint to help you start promoting your kick-ass event!

Why Should You Care About Event Marketing?

I won’t force you to care about event marketing, but here are a few great reasons to make it part of your strategy like yesterday:

Event marketing matters because:

  • Reason #1: It helps you make memorable connections with potential customers
  • Reason #2: It builds trust and credibility through face-to-face interactions
  • Reason #3: It boosts brand visibility when executed strategically

Important: Don’t think that digital marketing alone is enough to grow your business. While having an online presence is critical, relying solely on digital tactics like social media, SEO, and email marketing leaves significant opportunities untapped. 

Nothing can replace the power of real life human engagement and word-of-mouth marketing. 

In-person events allow potential customers to experience your brand on a deeper, more memorable level. 

Hands-on workshops and conferences build trust and credibility that content marketing alone can’t achieve. 

Event marketing integrated with digital promotion provides a comprehensive approach to generate leads, close sales, and drive business growth overall. 

And events don’t have to be massive productions – they can be on the smaller side. But just because it’s a smaller event, doesn’t mean it’s any less strategic and valuable. 

For example, hosting a workshop for 20 top prospects, a VIP dinner for your 5 biggest clients, or a retreat for 50 loyal customers. Big or small, in-person events foster meaningful connections.

The truth is, nothing replaces real human connection.

Event Marketing Tips

Not sure where to start? 

Here are a few useful tips:

For more on putting together an amazing plan, check out my post about What Is An Event Marketing Plan? A Step-By-Step Guide To Creating An Event Marketing Plan.

Key Takeaways

In summary, event marketing leverages in-person experiences to achieve marketing goals and business growth.

At Elevate Collective, we help creative entrepreneurs implement their own events strategy to engage their audience and boost brand awareness.

To discuss your next event plans, contact me at magin@elevatecollectiveco.com. I’d love to hear from you!

Pssst, you can also check out my free Event Marketing Plan Blueprint to start marketing your event!

Click here to grab my Event Marketing Plan Blueprint now.

Oh, and come say hi on Instagram and let’s get social.

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The right event strategy + the right event marketing + a connection-hungry target audience has the power to position you and your brand as a 5-star thought leader, community builder, and purpose-driven connector. 

You invest in your business and brand for the long term when you incorporate events into your marketing and brand strategy.

let's work together