How to work with me

Building a brand doesn't have to be hard when you have the right strategy and support.
Let's remove all that unnecessary overwhelm & confusion around building a sustainable, aligned brand that you're beyond proud of and can make bank.

Areas of Expertise

Delivering strategic insight, refined expertise, and high-touch client service.

brand strategy

brand messaging


COACHING / consulting

Event planning

brand strategy

My Mission

Creating Aligned, Purpose-Driven Brands

I am committed to making brand strategy and messaging fun, easy, and effortless for those who have a message to share & a story to deliver.


initial consult

We’ll hop on a call and get clear on if  we're the right fit for each other.

brand onboarding

This is where we lay the groundwork. We'll establish your goals before diving into strategy creation.


We’re off to the races to create and develop your brand strategy—from Mission, Vision, Core Values to your Core Messaging Framework, Brand Positioning,  & Target Audience Segmentation.

Brand Strategy

There’s no one-size-fits all when it comes to building your business.

Your brand is one-of-a-kind which means our approach to brand strategy and messaging is too. We'll work together to create a custom brand strategy unique to you and your goals.

I use my years of expertise in writing copy, target audience segmentation, and developing brand strategy to turn your brand into a positioning powerhouse.

The key to your brand's success is your ability to clearly differentiate your brand from everyone else in your industry, making your business the obvious "there's-no-one-else-out-there-for-me" first choice for your target audience. 

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Brand Messaging & Copywriting

*Tough love alert* Your story only matters to your audience if it helps them achieve a transformation of some kind.

Of course your story matters. BUT. In the context of building a magnetic brand, your story needs to lay out why YOU are the only one to help your ideal client achieve something of value in their life.

Your story is like a treasure map on the Road to Bali. It paints a picture of the past, present, future state your audience wants to become.

Your messaging and copy needs to go beyond sharing facts and features. You and I will create powerful and magnetic messaging that articulates that transformative path in a way no one else does.

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Story & Message Coaching

So you’ve got all the ingredients to create a powerful story but need a little help putting it all together?

Whether you’re getting ready for a media interview, writing a book, or creating your brand foundation from scratch, we know how to help you achieve it.

We coach you through a strategic brand messaging framework that will elevate your message and story to the level it was meant to be.

The result? A roadmap and brand messaging bible that strategically guides and supports your communications efforts—from sales, marketing, social media, internal communications, etc.

Know what to say, when to say it, and more importantly, why to say it.

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Magin has the unique ability to turn chaotic ideas into a lively, meaningful, and impactful story. She helped me develop clarity on my message, providing high-touch coaching to ensure my story was market-ready. I highly recommend Magin. 

- Laura catherine harrell

Our new home has brought us so much joy and comfort. We couldn't have done it without Lita Grey's expertise. 

- Vita Emerald

Ready to Work Together?

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Fill out our inquiry form to get started.