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Are you struggling to figure out the best time to start marketing your event? I’m willing to bet you’ve tried different strategies, but aren’t sure when you should kick off promotions to attract the right attendees. It’s tricky trying to balance actually planning your event with getting the word out far enough in advance. Do […]

Wondering if you’re ready for hosting your very first event? It’s a question I hear a lot. And the truth is, if you’ve never planned any kind of event or gathering before, leaping into planning and marketing your first event can seem intimidating. What if I miss some really important details? What if no one […]

As an experienced event planner who has executed countless successful events on modest budgets, I know it’s possible to implement an impactful event marketing]strategy without breaking the bank.  But it does require strategy, creativity, and focus. In this post, I’ll share my proven framework for developing a small budget event marketing plan that drives real […]

Discover what experiential marketing is and how it can be used to build lasting emotional connections with consumers, drive sales, and increase brand awareness.

Tired of yawn-inducing digital marketing tactics? Discover how event marketing can help build buzz for your brand and drive business growth by creating meaningful in-person connections.

As a creative entrepreneur, you know the power of events for connecting with your audience and growing your business. But executing a strategic event that drives real results takes serious planning. Without a solid event marketing plan in place, it’s easy to feel frustrated and overwhelmed.  You’re left guessing at the right messaging, channels, and […]

The goal of every creative entrepreneur is to grow their brand, business, and impact.  With limited time and resources, it can seem hard to plan and execute a successful events strategy so you can drive brand awareness and increase sales, but that doesn’t have to be the case for you. Oftentimes, it just comes down […]

Are you feeling confused about how to incorporate an events strategy into your business? Are you feeling stuck trying to figure out how to get your brand seen and heard in a noisy world? I get it, it’s tough out there! We get stuck wondering things like, how can I make my brand standout or […]

Public relations (PR) is one of the most important growth tools of any business. And depending on who you ask, how PR is defined may vary. It’s typically thought of as the process of managing the public’s perception of a company or individual, but I like to think of us public relations professionals as story […]