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Fresh and refined thoughts, tips, and strategies on helping you plan and market your event, and ultimately grow your brand in the process.

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Public relations (PR) is one of the most important growth tools of any business. And depending on who you ask, how PR is defined may vary. It’s typically thought of as the process of managing the public’s perception of a company or individual, but I like to think of us public relations professionals as story […]

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Event Marketing

What is Public Relations & Why is it Important to Your Business?

Public relations (PR) is one of the most important growth tools of any business. And depending on who you ask, how PR is defined may vary. It’s typically thought of as the process of managing the public’s perception of a company or individual, but I like to think of us public relations professionals as story […]

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Brand messaging workbook

 Download Our Essential Brand Messaging Workbook

Before you’re ready for PR, your brand needs to be clear and on-message. This ultimate brand messaging checklist will ensure you have those critical elements in place before pitching the media. 

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STRATEGIZING 
EVENTS that
INFORM, INFLUENCE,
& INSPIRE

The right event strategy + the right event marketing + a connection-hungry target audience has the power to position you and your brand as a 5-star thought leader, community builder, and purpose-driven connector. 

You invest in your business and brand for the long term when you incorporate events into your marketing and brand strategy.

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